Today, women are being exposed in an array of different media every day in things such as magazines, television, tabloids, billboards, internet and many other forms. However, compared to modern day advertisements, women being portrayed in art are idolized and not exploited.
In fine art, women were appreciated for how they originally looked because they were not airbrushed or forced to look like the definition of what society believes is beautiful. Women were portrayed as beautiful in the eyes of the artist. Art is just there to be appreciated and make the spectator think. There is no competition trying to sell a piece of art, like there is in advertisements. Also, fine art is high class so society appreciated the art aspect, and didnt focus on the fact that the woman or man was nude.
In advertisments, the sole purpose is to sell or bring attention to a product or organization. There is always some form of competition to try to come out "on top". For example, advertisements selling cologne ads use women as a sex icon to try to persuade men to buy their product. If men see that they will be attacked by women from using a certain cologne, they will be tempted to buy that cologne in the hopes of having women flock to them also. Today, most women are viewed as sexual if seen nude, compared to in Europe where seeing a nude woman in an advertisement is common. However, our society has standards that says its inappropriate, and if a woman is nude, shows too much skin or acts a certain way, it is scandelous, and sexual.
So, women in fine art were idolized because they were beautiful in the eyes of an artist. Women today are forced to follow the definition of beauty from what the society decides is beautiful and so they are exploited because they use sex in order to show beauty or sell a product. Art did not focus on the subject, but the meaning, whereas advertisements focus on the subject.
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